01 August 2011

[review] enso naturals caco curl recovery deep conditioning treatment

Ingredients: Distilled Water, Aloe Barbadensis Leaf Juice, Behentrimonium Methosulfate (and) Cetearyl Alcohol (mild emulsifier), Cocos Nucifera (Virgin Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Polyquaternium-7, Cetrimonium Chloride, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea Butter) Fruit, Silk Amino Acids, Panthenol, Cetyl Alcohol, Astrocaryum Murumuru Seed Butter, Persea Gratissima (Avocado) Oil, Argania Spinosa (Argan) Nut Oil, Macadamja Ternifolia Seed Oil, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol (and) Benzoic Acid (and) Dehydroacetic Acid (paraben free preservative), Fragrance

this was sent to me by a good friend of mine and of a very generous 16 oz jar, i've managed to use good few ounces, so i think i'm about as ready to review this as i'll be for a while, lol.

[ pricing ]
enso has a great selection of products at very affordable prices, which is something i can really appreciate as both a college student and a consumer. one thing i especially loved was the variety of sizes! i've said it on here at least ten times, sizing options are a huge draw to a product line for me, for lots of reasons. everyone goes through products at a different rate and the mere fact that lots of companies DON'T offer various sizes clues me in that it definitely takes more time and resources. when a company goes the extra step to offer different sizes, i truly feel as though they do so with the express purpose of pleasing customer so already i was impressed.

you can buy 8 oz for only $11, a hefty 16 oz for $18.50, or an incredibly 32 oz (woah!) for $30.50. and they even have my favorite size - samples! you can get a cute, tidy 2 ounces for $5.50.

enso has a lot of great price points and i know it's contributed to their rising popularity. 

[ packaging ]
one thing i noticed on the website, before i even got this deep conditioner, was how clean and professional it was. the navigation isn't my favorite (besides the point), but i like that they actually show pictures of the product in its packaging.

this deep conditioner comes in a clear plastic jar with a "square" topped black screw top. i don't usually care for hard edges, but the corners definitely work for this kind of crisp, contemporary theme enso is promoting. the muted burnt orange compliments the deep brown very well and the fonts further promotes the understated, modern imaging. the label is packed with information, laid out in little squares of notes and flows very well. one thing i particularly like is the logo for the name: very smooth, spaced out lettering; no fanfare, bright colors, or distracting, misplaced images. one reason why i'm so excited to try out some more products from the line is because of the packaging alone!

one thing i do hope improves is the material of the label itself. while it doesn't detract from all the pleasant features, it doesn't do it justice. it feels like it was printed from a home printer. i like sturdier labels so that when i handle the container with wet hands, i don't end up with ink smears on my fingertips and i just generally dislike the look of worn-out labels. enso is a fairly new company, so i'm sure this will improve with time.

[ scent ]
the fragrance on this was entirely new to me, which isn't to say that its necessary good or bad. there's no description of it on the website, so i can't say what they were going for. it's a light, neutral scent that reminds me vaguely of melons and berries. actually, i'm not even sure, LOL. i will say it's faintly fruity but tempered very well with a very slight splash of florals. it smells like it would make a good gum flavor, haha!

it's a neutral scent that smells very pleasant in your hair! i like it a lot, because of its novelty and cleanliness. it was fun, sniffing it from the steam that rolled out from under the hood of my steamer. :)

[ consistency ]
this is a fairly dense conditioner. the weight doesn't lend itself to its spreadability very much, but i loved smushing and smearing it through my hair. ;) it doesn't budge in its container and coated my strands very well. i had to use a little bit more of this conditioner than others, but i'm sure a more careful application would solve that "problem." 

[ performance]
while i love everything about the product so far, the product itself didn't inspire similar feelings within me. i've used this two or three times and my hair always feels clean and moisturized, but it doesn't perform on the same level as oyin's honey hemp for me. it has a lot of great ingredients, but nothing that gets me particularly excited to use or convinces me that my hair will feel amazing.

i feel as though since i'm so adamant about my staples when it comes to deep conditioners, it takes a LOT to impress me for me to consider repurchasing. it wish i could offer a more in depth commentary on the performance but it wasn't memorable enough for me to have much to say.

now, all of that's not to say that this deep conditioner didn't do it's job, it performed very well! i can see why so many people love this product. however, i do feel as though the culmination of the prices, presentation, and everything else ties in to make this an attractive, fun product but performance-wise, the oomph just wasn't there for me. this makes a good summer dc but i'm not sure it's heavy duty enough for the winter time. i'll have to try it then and report back in. i will definitely continue using this.
[ customer service ]
i don't have any personal experience with enso yet, but i have heard wonderful things from others - quick reply time, responsive to customer concerns, willing to change orders, etc. it makes me really look forward to ordering because i know if i have a concern, i'll be treated right.

ftc disclaimer: this product was sent to me by a good friend. :) i am in no way (nor is she) affiliated with this company and i was not paid for this review.