17 April 2010

[review] shea moisture deep treatment masque

ingredients: deionized water, butyrospermum parkii (shea butter), argan oil, cetyl esters, sea kelp extract, panthenol (vitamin b-5), ammonium salt, essential oil blend, avocado oil, lonicera caprifolium (honeysuckle) flower and lonicera japonica (japanese honeysuckle) flower extract, tocopherol (vitamin e), hyssopus officinalis extract, salvia officinalis (sage) leaf and equisetum arvense extract, soybean oil, daucus carota sativa (carrot) seed oil.

alright, so... to start off, listed on the target website is the "restorative smoothie," but not the deep treatment masque. however, when i went to target (and i went to three different stores), there is no restorative smoothie, only the deep treatment masque (which is what i have). i wasn't sure if these were two different products or not; i was thinking maybe shea moisture, just decided to go with a different name, but according to this website (click), they are two different products with two different lists of ingredients. but, like the entirety of the shea moisture line, if you've tried one product, you've pretty much tried the entire line, so i won't be purchasing both. besides, i don't need no dang smoothie - see my last review on that food-related note. what izzy needs is a DEEPDEEPDEEP conditioner! which she has most faithfully found in the mozeke masque, but i decided it might be a good idea to try something where i can pick it up last minute, without paying for shipping or waiting for it to arrive. so, essentially, i guess this product will be izzy's "side ho," should we run out of the mozeke.

side note: as far as i'm concerned, the restorative smoothie don't even exist, i can't find jack on it. i bet if i were to order it from the target website, they'd send me the deep treatment masque. which is what is listed on the shea moisture site (click), but whatever. enough of this rambling, onto the review!

i'd heard of the shea moisture leave-in conditioner over and over, for years, but i was just never interested. i know it's a staple for many naturals,. i did however try the shea moisture raw shea butter body wash and i did like it - it left my skin buttery soft (while the black soap version stripped my skin bare). i wasn't really excited for the actual products, but moreso caught up in the hype. i loved target, loved new things, and loved natural things, so of course i was gonna look into buying it. it didn't help that they came out with a ton of new things either, but i decided to play it smart and knock off the things i wouldn't need (like 90% of the new line, but i digress). i purchased this deep conditioner i'm reviewing, the coconut and hibiscus curl & style milk, curl smoothie, and hold & shine moisture mist. and in all honesty, i could've left the coconut and hibiscus line alone, but more on that in their respective reviews.

you get a very hefty 12 ounces of this conditioner for roughly ten dollars, which is great for anyone on a budget who wants to find both all natural products and find them locally. accessibility is a huge factor in selling a product and the shea moisture line will have no problem fitting in at target. and it's so chic to shop there, too - how could you not love target? as opposed to ole ornery, sweatshop, slave labor walmart - boooo!

anyway, these 12 ounces come in a simple, but stylish jar. i was looking at it earlier today, wondering what was so different about it and it came to me - there's a sticker on the top of the jar, in addition to the standard label that wraps around it. i think this was a first time for all of the jars i've bought - whether online, or in a store, be it a gel, cream, or deep conditioner - none of them had labels on the top. huh. this is new. and these labels are absolutely crammed with information, which i don't mind because i like reading everything on a bottle, but it can easily be overpowering - they squeeze a lot of information on that label, although everything is spaced and neatly compartmentalized. what i like about the jar is that it is very sturdy plastic and feels solid in your hand. it'll go great along with my other jars i've collected from past products. the labels are a muted brownish-yellow, which i have no comment on other than it's a unique color. it plays well into their natural, earthy marketing. i also really enjoy their logo.

much like the coloring on their packaging, the scent of these products are unique too. i can see how a lot of people might not... appreciate the smell of the raw shea butter line, but i really enjoy it. it's very different from my typical sugary sweet scents. its got a very deep, natural scent to it, with the lightest hint of some kind of sweetness at the end. it's almost musky, maybe even almost on the manlier side of unisex. it's a relaxing smell for me and i only wish i knew how to describe it better. it's not offensive in the least, although the smell is potent. i think it's either something you like or you won't mind at the least.

i love the consistency of this. very rich, almost like caramel, and just as soft. spreads easily into my hair. it's not nearly as thick as my other conditioners, but i don't love it any less. i've found this has excellent spreadability and i love smearing it into my damp hair. the texture of this makes for a very pleasant experience!

i've used this once so far and i am happy with my purchase. :) i wasn't wowed, like i was with my mozeke mask, but this restored moisture to my freshly shampooed hair with no problem. my hair was very soft and strong, and even smelled like the conditioner, which i liked. i was excited for this particular product because my hair can always use a good deep conditioner and it contained argan oil, which has been getting a lot of glowing reviews on lhcf.

the jar claims you can also use this as a leave-in, which i haven't done yet, but i look forward to trying. the consistency is so decadent and easy to work with, i think it would make a fabulous leave-in, and you can tell by the absence of reviews on my blog that i'm not a big leave-in person.

this was a great purchase and didn't disappoint. it works amazingly well for a store-bought conditioner and the fact that i can just head right up the street and purchase it is a definite plus. i can see myself using this up in the coming weeks and would definitely be a repurchase. i can see this product in a kind of "casual staple" status.

ftc disclaimer: i am in no way affiliated with this company. i was not paid for this review and the product was purchased with my own monies. :)


Skeeta said...

U kno the curl and hold smoothie is listed as a souffle online even though the container doesn't say that, they probably changed some of the names or something and the website missed the memo.

Melyssa said...

yeah, i noticed! i was really confused at first. it seems like target just needs to update their site.